If you need a good moisturizer and leave-in cream, Aunt Jackie’s Butter Creme is for you. Aunt Jackie’s Curls and Coils created a butter creme as an intensive moisturizing sealant, although it’s really a leave-in conditioner in my opinion.

It is in the coconut creme recipe collection, that’s made for major hydration. I think it’s safe to say it’s great for those with type 2, type 3, and type 4 hair textures, as it advertises for natural curls, coils, and waves on the bottle.

It’s made without sulfates, parabens, mineral oils, or petrolatum. I was excited to try this product, so here is my thorough detailed review of Aunt Jackie’s butter creme sealant. 

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What Does The Butter Creme Moisturizer Do?

• Treats chronically dry hair
• Prevents split ends
• Moisturizes and protects hair that’s been over-manipulated from brushing, combing, styling, and excessive heat. 

Who Is Aunt Jackie And Is She Black Owned? 

So Aunt Jackie isn’t a real person. But yes, Aunt Jackie is black-owned.

Miss Dwan White is the creator of Aunt Jackie’s Curls & Coils and Vice President of their Global Marketing.

According to her interview with Glamour UK, she started Aunt Jackie’s out of pure frustration of finding good hair care products for her transitioning natural hair.

Since she had many years of experience as a professional marketer in the hair industry, she pulled all of her resources together, formulated, and launched the first four products:

Oh So Clean moisturizing shampoo, In Control deep conditioner, Knot on my Watch detangling leave-in conditioner & Curl La La curl custard. 

She wanted to create affordable natural hair care for women, who were also frustrated in trying many products that didn’t do the job for their hair.

As we both know, the frustration of trying new products to solve one or two issues is a challenge in itself. So I can understand what White was going through in the early 2010s. 

Why Did I Pick Up This Product?

One day on a whim while in Walmart, I was hunting for something quick to help moisturize my daughter’s hair. At the time, I only used water to hydrate her hair and oil to seal it.

This was before I switched from oil to hair grease. I know, I went back to what worked from back in the day, because some of these new products aren’t doing the job like they advertise. 

Anyway, while casually walking to the tiny, black hair section in Walmart, I saw this product on the shelf.

I picked this one up because I saw the words creme and moisture. This was my first time using Aunt Jackie’s products, so I didn’t know what to expect.

As I read the bottle, I saw it had coconut oil and castor oil in it, which are two of my favorite hair care ingredients.

At the bottom of the bottle, it said, “A hydration sensation, this leave-in conditioning therapy is blended with shea butter, monoi, and rosemary extract to moisturize, protect, and strengthen ends.” 

I was like, ooooh snap, this could be something good!

Now after reading that section, I saw the word “leave-in” and knew I wasn’t looking for a leave-in conditioner. I was looking for a moisturizer.

However, I thought about what most leave-in conditioners do, which is moisturize and or repair. So I put it in my cart and hoped for the best. 

What Does It Smell Like?

When I opened the jar and lifted the paper lid, the smell of coconut filled my nose. The fragrance is strong, but not overbearing.

But if you are sensitive to certain smells, this could bother you.

I love the coconut paradise scent, but if you aren’t a fan of strong aromas, this may not be the product for you.

The smell stays on her hair for a few days, and that’s with her playing and sleeping as wild as she wants.

What Are The Ingredients? 

I want to point out some of the ingredients listed in this product. The first ingredient is water. But here are some of the oils, kinds of butter, and extracts listed:

coconut oil, shea butter, castor seed oil, linum usitatissimum seed oil which is (flaxseed oil), argan oil, plumeria acutifolia flower extract which helps repair hair damage, silk amino acids, rosemary leaf extract, panax ginseng root extract that prevents hair loss, and carya ovata bark extract. 

How To Use It?

According to the instructions, you can use it on damp or dry hair.

I like to use it on damp hair to add more moisture to the already “wet hair.”
So when I seal it with oil or hair grease, I know it’s sealed.

Use a small amount at a time. This is important because if you use more than a quarter size at a time, it will look white on the hair. And if you have low porosity, it will take a long time for the product to penetrate and dry on the hair.

Concentrate on the middle shaft to the ends of your hair. Since these are the oldest parts of your hair, they need the most attention.

Use a wide toothcomb or a detangling brush to distribute the product evenly in the hair.

But don’t rinse it out. Next, you can start your styling process.

What I Like About It

• I like the coconut smell of the product, which can last for days in the hair.
• I like how moisturizing it makes my daughter’s hair feel for the first few days.
• It gives the hair slip when applied, which is nice.

What I Don’t Like About It

• If you’re heavy-handed, the product takes a while to absorb into the hair.
• It’s not a long-lasting moisturizer. 

First Time Experience

I can’t remember when I first used it exactly, but I remember my first impressions.

I remember the heavy smell of coconut, which I really enjoyed.

It made me very excited to use it on my daughter’s hair. But before I get into that, I want to tell you what I did to her hair before I put the product in. 

How I Used It

1. I shampooed and conditioned her hair with Shea Moisture Manuka Honey Shampoo & Conditioner.
2. I towel-dried her hair with a microfiber towel and prepped her for what was to come.
3. Once her hair was damp, I parted it into four sections (front to back, ear to ear) and applied Aunt Jackie’s Butter Creme.
4. Detangle with comb or detangling brush, and style.

Final Thoughts…

Despite it being a moisture sealant, I like using it as a regular moisturizer. Not so much as a sealant, because after a day or two, my daughter’s hair started to feel dry.

Maybe this is a user error, but when I did the following steps: water, Butter Creme, and oil or grease, her hair felt more moisturized than without the sealing effects of the oils or grease. 

Other than that, I like it. I still use it from time to time just to switch things up, but it’s not my go-to every wash day for her.

But, since I like this product, I want to try the shampoo and conditioner from the coconut collection and see how well all three products complement each other. 

Will you try it?

– Much Love, Ash ❤️